Internal analytics platform for ad technology

Mediaforge (acquired by Rakuten)

200% query performance improvement · Self-service dashboards · Acquired by Rakuten

The problem

Marketing intelligence was fragmented across sales, marketing, and ad-creation systems. Existing analytics tools couldn't keep up with query volume, and teams lacked real-time visibility into ad-spend effectiveness.

The approach

Designed a centralized data warehouse with a purpose-built query engine optimized for the access patterns that mattered. Unified disparate data sources into a single platform and built intuitive dashboards for self-service analysis by non-engineering teams.

The outcome

Query performance improved 200%. Sales and marketing teams gained self-service dashboards, eliminating dependency on engineering for routine analysis. Standardized systems reduced maintenance costs. The platform contributed to Rakuten's acquisition of Mediaforge.